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a demo that listens

Start the demo now, not next Tuesday.

Prospects talk to Lumen, an AI voice agent, the moment they’re interested: a live, spoken walkthrough of your product that answers their questions, with no booking and no waiting.

Apply for the free pilotTalk to Lumen
  • For B2B SaaS sales teams
  • No rep or calendar needed
  • Nights, weekends, every time zone
Close-up from the same call: the prospect's question and Lumen's answer saved as a card in Notes
The live Lumen demo in its phone layout, held sideways: the voice card shows the current topic and call controlsThe live Lumen demo in its phone layout, held sideways: the voice card shows the current topic and call controls
The live Lumen demo in its phone layout, held sideways: the ResponseiQ page with the voice card showing the current topic and call controls

How do you know it works for a small agency like ours?

We design our platform to scale effectively, helping agencies of all sizes…

The same Lumen experience, on every screen. Real call example: Lumen demoing ResponseiQ.

An AI demo agent that talks, shows and answers.

Lumen is an AI demo agent for B2B SaaS: not a demo video, not a click-through tour and not a chatbot. It guides the demo out loud, in the browser, along an agenda you set, and the real product screens follow what it says. Your prospect can ask anything at any point, and you decide how freely they move between topics. How it works, in three steps.

Can I see it working before I talk to anyone?

Of course. Here’s a real call. I talk, and the screen follows.

Pick what to explore · moments from one real call

Real call example: Lumen demoing ResponseiQ. Muted here; on a call you hear Lumen and can interrupt.
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your turn

Don’t just watch it. Talk to it.

Lumen talks with your prospects, not at them. Apply for the free pilot and our team sets up your first demo with you, so you can talk to Lumen about your own product.

  • Not a demo video: it listens and answers.
  • Not a booked call: it starts now, nights and weekends too.

1In your pilot

Talk to Lumen

Lumen walks your prospect through your product out loud. Interrupt whenever you like and ask it anything, as in the real call above, where it demos ResponseiQ, a call-tracking product.

Lumen

Ready in your pilot

Ask it things like (the ResponseiQ example)

How do you know it works for a small agency like ours?

What is call tracking?

On the agenda (the ResponseiQ example)

  • Call tracking
  • The dashboard
  • Pricing
  • Your questions
Apply to talk to Lumen

In the browser, with a microphone. English only.

2Open now

Apply for the free pilot

Open to B2B SaaS teams now. Our team sets up your first demo with you.

We reply by email from hello@lumenarc.ai.

and there’s more

What Lumen can do for you.

Live now

Build a product demo in Studio from your website and content.

Lumen builds your demo from your website, deck, videos and documents. In Studio, Lumenarc’s app for sellers, they become a demo agenda you review before any prospect sees it, and Lumen answers from your knowledge base when you switch it on.

Coming

Your case studies and your whole help centre, so every answer can draw on everything you have.

Coming

Coming: full onboarding, by voice.

Planned: after the demo, Lumen will walk new customers through getting set up, the same way it walked them through the product.

Live now

You choose how much control prospects get.

Every demo follows your agenda. You pick how freely prospects move through it.

Full control

They can skip ahead to any part of the demo.

Set stages

They follow the stages in order, and can go back to earlier ones but not skip forward.

The agenda beside a live demo: finished stages ticked, the current stage, Dashboard Orientation, marked, and the stages still to come
The agenda in a real demo

Live now

Choose Lumen’s voice.

Pick the voice your prospects hear. Press one to listen.

stories, not slides

What a demo with Lumen looks like.

Two examples, start to finish: one prospect who found you on their own, and one you reached first.

Has anyone like us tried it?

Here are two examples, from first click to follow-up.

Example · inbound

Example: a travel agency tries call tracking on its own.

  1. She starts the demo herself. Beneditta from Keeva Travel opens a ResponseiQ demo from the website. No form, no booking.
  2. She asks what matters to her. “How do you know it works for a small agency like ours?” Lumen answers, and the answer lands in her Notes.
  3. She leaves with a summary. What they covered and her questions, ready to forward to her team.
Two of her questions saved as cards in Notes, each with Lumen's answer

From a real recorded demo of ResponseiQ, with a fictional prospect.

Example · outbound

Example: a field-service software company sends its Q4 list.

  1. Each lead gets a demo made for them. Tallyfield uploads 26 facilities companies; every contact gets their own link.
  2. Lumen already knows the business. Priya at Brindlewood Facilities opens hers and hears an opening about her own company.
  3. The team follows up on what she said. She finished every step, asked about site restrictions and emailed the demo to a colleague.
Priya's journey: went through every step; last step, emailed the demo to a colleague; 11 of 11 journey steps

Studio sample data: Tallyfield and its leads are fictional.

Send a demo, not a meeting request.

Personalised demo links for outbound: upload a list and Lumen prepares a demo for each person before they click. Every contact gets their own link, and you see exactly what happened next. The screens below show Studio sample data; the companies and people in them are fictional.

And what does my sales team get out of it?

Every demo comes back to you: who watched, how far they got, and what they asked.

1Upload your list

Personalised demo links for outbound prospecting.

Import a CSV of the people you want to reach. Each becomes a contact with a personal demo link to drop into your email or sequence, and the campaign shows who opened, started, finished and shared it.

Lumenarc Studio, Outbound campaign: funnel of 26 contacts, 16 opened, 11 started, 8 finished, and each lead's status

2Lumen prepares it

An opening about their business.

From their company, role and website, Lumen prepares each person’s demo before they click, and opens by talking about their business.

Transcript of Priya's demo: Hi Priya, thanks for opening this. From a quick look at Brindlewood Facilities's site, you run planned and reactive maintenance across the North West, so I've set this up around a team your size.

Lumen’s first words to Priya (Studio sample data)

“From a quick look at Brindlewood Facilities’s site, you run planned and reactive maintenance across the North West, so I’ve set this up around a team your size.”

Contact panel for Priya Natarajan, Head of Operations at Brindlewood Facilities, with her demo welcome: Hi Priya, your Tallyfield demo for Brindlewood Facilities is ready

3See how far they got

Their whole journey, step by step.

Session details, the answers they gave and the questions they asked, for every contact.

Priya went through all 11 journey steps; the answers she gave and the questions she asked
Activity panel for Priya Natarajan: went through every step, session details, answers captured and questions asked

4Questions, kept

Every question becomes a note.

Answers Lumen gives mid-demo drop into the prospect’s Notes, as cards they keep.

Two Notes cards from the call: What is call tracking? and What happens if the salesperson does not press one?, each with Lumen's answer
Sales Room Notes tab with question cards raised during the demo

What happens if the salesperson does not press one?

“If no one answers or presses one, the call is not placed, preventing dead air.”

From the prospect’s Notes, above, in the real ResponseiQ demo

5Follow up

Slack alerts and CRM sync for your sales team.

Your team hears about each demo first, in Slack, and each lead’s activity is synced to HubSpot, Salesforce or Pipedrive. Every tool Lumen works with.

Session highlights for Priya: explored scheduling and dispatch for a team of 60 engineers; asked about site restrictions, contract import and Growth plan pricing
  • Slack
  • HubSpot
  • Salesforce
  • Pipedrive

6What they take home

A summary to forward to their team.

After the call your prospect gets their own page: what you covered, their questions, the notes, the transcript and the recording, ready to share with a colleague. Your team gets the same notes to follow up on.

Sales Room summary prepared for Keeva Travel: what we covered and the first of your questions

What we covered

“You learned about how the callback widget and Lead Connect can enhance your lead conversion efforts at Keeva Travel…”

From the summary page, above

Apply for the free pilot

Start with a list you already have.

ask away

Lumen, the AI demo agent: questions, answered.

Something else? Email hello@lumenarc.ai, or ask Lumen yourself.

Can I just ask you?

Of course. Start a demo and ask me anything as we go.

Talk to Lumen

What is Lumen?

Lumen is Lumenarc’s AI demo agent for B2B SaaS. It gives each prospect a live, spoken demo of your product in their browser, shows your real product screens in step with what it says, and answers their questions as they come up, with no sales rep or booked meeting.

Who is Lumenarc for?

Sales and marketing teams at B2B SaaS companies in the US and the UK, for inbound visitors and outbound campaigns alike. The free pilot is open to B2B SaaS teams now.

How is a Lumen demo built?

You give Lumen your website, a deck, product videos and documents. In Studio, Lumenarc’s app for sellers, they become a demo agenda that you review, and you choose Lumen’s voice and how freely prospects move through the demo. Lumen can also answer from your knowledge base when you switch it on.

How does Lumen work?

Lumen is AI product demo software that works in three steps. Give Lumen your material (website, deck, videos, documents); review the demo agenda it builds in Studio and choose its voice; then send each lead a personal demo link, or embed the demo on your site. Every demo comes back to you as a transcript, recording, notes and a Slack alert.

How is Lumen different from a demo video or a click-through tour?

A video or a tour shows the steps you recorded. Lumen holds a live, spoken conversation over your real product screens: it listens and answers your prospect’s questions as they ask them, so the demo follows what that prospect wants to know.

How is Lumen different from a demo with a sales rep?

A good rep is often better one to one, but most prospects can’t get one when they want it. Lumen starts the moment they’re interested, works nights, weekends and every time zone, gives every lead a demo, and follows the agenda you reviewed every time while answering each prospect’s own questions. Your reps take the deals that are ready.

Who controls the demo, Lumen or the prospect?

Both. Lumen guides the demo out loud along the agenda you reviewed, and the prospect can ask anything at any point. You choose how freely they move: full control lets them skip ahead to any part; set stages keeps them in order, able to go back to earlier stages but not skip forward.

Can website visitors start a demo at any hour?

Yes. With the demo embedded on your site, a visitor can start talking to Lumen the moment they’re interested: nights, weekends and every time zone, with no booking.

Which tools does Lumen work with?

HubSpot, Salesforce and Pipedrive for CRM sync, and Slack for alerts. You can send demo links one by one, from a CSV or through the API, or embed the demo on your site.

Can we start with our cold leads?

Yes. Leads that went quiet and deals too small for a rep are a good place to start. Send them a personal demo link and see who takes it, without touching your active pipeline.

Where do prospects get their demo?

Through a personal, tracked demo link you send each lead (one by one, from a CSV or through the API), or through a demo embedded on your own site.

What happens if Lumen can’t answer something?

Lumen is designed to say when it doesn’t know rather than guess. The question shows up in the notes and transcript, so your team can follow up.

What do we get after each demo?

A Slack alert, the transcript and recording, and an activity timeline for the contact, synced to HubSpot, Salesforce or Pipedrive. Your prospect gets a summary page with their highlights and notes to share with colleagues.

Does this replace our sales reps?

No. Lumen gives a demo to every lead your reps can’t reach in time: small deals, out-of-hours interest and cold prospects. Your reps take the conversations that are ready to buy.

Can I see Lumen working before I apply?

Yes. This page shows moments from one real Lumen call, Lumen demoing ResponseiQ’s product, where the screen follows what Lumen says. Then apply for the free pilot to get a demo built for your own product. Watch the real call.

Is my data safe with Lumenarc?

Lumenarc protects personal data with encryption in transit and at rest, access controls and logging, and does not sell personal data. For your prospects’ demos you are the controller and Lumenarc acts as processor under its Data Processing Agreement. Demo calls are recorded, and recordings and transcripts may be used for training and quality purposes. The privacy policy, terms and sub-processor list give the details. Read the privacy policy.

How do we start, and what does it cost?

Apply for the free pilot. It’s open to B2B SaaS teams now, there’s no charge for it, and our team sets up your first demo with you. Pricing after the pilot isn’t published yet.

Can Lumen build a demo from just our web address?

Not today. A playable demo built from just your web address isn’t available yet; it’s planned for early access. Today Lumen builds your demo from your website together with your other material, and in the pilot our team does the setup with you.

What languages does Lumen speak?

Lumen speaks English only today.

Who is behind Lumenarc?

Lumenarc is a trading name of Response IQ Ltd, a company registered in England and Wales (number 09951115) at 124 City Road, London EC1V 2NX. It sells to B2B SaaS teams in the US and the UK.

Give every lead a demo, not a waiting list.

The free pilot is open to B2B SaaS teams now. Our team sets up your first demo with you.

Apply for the free pilotWatch a real call